Monday, May 23, 2011

Understanding Amazon E2 Cloud Computing To Further Improve Your Enterprise

Understanding Amazon E2 Cloud Computing

To Further Improve Your Enterprise

Author: Rudy Camp

LocalNet360-According to a recent article by Business Week, the growing popularity of cloud computing applications on the internet make it a growing medium that can be used to store your business data, increase mobility, and therefore increase your profit margin. While it\'s still early for most small businesses to buy into the concept of cloud computing, the truth is that now is the time to get started. This article will discuss the benefits of using cloud computing as a means of data storage for your business.

 Cloud Computing Basics : Understanding Amazon E2 Cloud Computing To Further Improve Your Enterprise

Cloud Computing - Good Or Bad?
The growing use of cloud computing software to enable employees to effectively collaborate with each other has been pushing for an IT revolution. As more and more companies, both larger corporations and small businesses alike, begin using platforms from names like Microsoft, IBM, Google, and others, questions about what type of cloud to use, and how cloud computing can help your business are asked.

One key issue with cloud computing is privacy. A company hosting your data could be approached by the government to search the data and as policies stand right now, you would have to comply. Other issues include mobility, service levels, and data ownership. Depending on what cloud service you use, your data could be shared with companies like Facebook for their research purposes, which bring up the question of ownership. Mobility and sharing would make working with employees over larger distances easier, as the data would exist on the internet and could be accessed by employees 24/7.

How the services your business uses are shared between internal servers and cloud services is entirely up to your business and what systems are core to your business or necessary to store your crucial data and intellectual property. This is high-risk and should not be immediately jumped into. However, oftentimes, working with cloud services and formatting solid sourcing strategies is ultimately the best way to go.

Some Key Benefits of  Cloud Computing Include (Taken From Amazon EC2):

•    Only Pay for Capacity That You Use
•    Obtain and Configure Capacity with Minimal Friction
•    Complete Control of Your Computing Resources
•    Proven Computing Environment
•    Reduces Time Required to Obtain and Boot New Server Instances to Minutes
•    Allows You to Quickly Scale Capacity (Up or Down) as Your Needs Change
•    Gives Developers Tools to Build Failure Resistant Applications and Isolate Themselves from Common Failure Scenarios
•    Designed to Make Web-scale Computing Easier for Developers

Of course, this is just a brief overview of how technology improvements and the internet can help improve your small business. And that should the market for cloud computing continue to grow in popularity as suggested by Business Week, many small businesses can begin to use this inexpensive resource to help grow their businesses and expand their resources to the fullest.

As you begin to develop and/or expand your presence on the Internet for your business consider this: Cloud computing is a good way to dip your feet into thinking like a larger business to protect your data and maintain backups inexpensively. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.

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About the Author
Rudy Camp holds a BSBA in Business Administration with a Minor in Marketing. He spent 25 years in the Telecom and multimedia Yellow Pages Publishing Industry in sales, training, management and Senior Officer Capacities including having served as CEO of a multi-state Directory Publisher with over 30,000 customers. He is the founder/CEO of LocalNet360 and the company currently serves local and national clients with Internet Marketing solutions. Additionally, Mr. Camp participates as part of an independent consulting team that assists investors and business groups with business plan development including historical and projected financial data, research and analysis and other services used in venture capital and private equity funding transactions. For more information on visit: or email at